Privacy Notice

General Statement

This Privacy Statement explains the information practices of Sunrise Financial Planning Limited in relation to the information we collect about you. Sunrise Financial Planning Limited complies with the EU General Data Protection Directive (GDPR) for the collection, use and retention of personal information from European Union member countries.

Sunrise Financial Planning Limited is committed to protecting and respecting your privacy. We wish to be transparent on how we process your data and show you that we are accountable with the GDPR in relation to not only processing your data but ensuring you understand your rights as a client.

Please read this Statement carefully as this sets out the basis on which any Personal Data we collect from you, or that you provide to us, will be processed by us.

Who we are?

We are Sunrise Financial Planning Limited. We provide a professional financial planning service to clients. Our clients include individuals, professionals and business owners throughout Ireland. We specialise in financial advice in the following areas:

  • Life Assurance
  • Inheritance Tax Planning
  • Retirement Planning
  • Savings and Investments
  • Business Protection

We may be contacted at our registered office 34 O’Connell Street, Limerick or by email on

Why do we process your Data?

To enable us to provide you with the services outlined above we need to collect Personal Data from you for the following purposes:

  • To enable us to provide you a comprehensive financial advice and to provide you with details of the products and services we provide.
  • To contact you if required in connection with your account or enquiry and to respond to any communications or queries you may send us.
  • To process application forms submitted to us for the purpose of providing financial products with various agencies we hold.

At all times we will ensure the data we collect and use is appropriate for this purpose, and does not constitute an invasion of your privacy.

Types of Data Collected

Sunrise Financial Planning Limited collects and retains two types of information :

    1. Personal Data
      This is data that helps us identify you or can be used to identify or contact you and includes you r name, address, telephone number and email address. Such information is only collected from you if you voluntarily submit it to us.
    1. Non Personal Data
      Like most websites, we gather statistical and other analytical information collected on an aggregate basis of all visitors to our website at This particular information comprises information that cannot be used to identify or contact you, such as demographic information regarding, for example, user IP addresses where they have clipped or anonymized, browser types and other anonymous statistical data involving the use of our website.

Cookie Policy

What Are Cookies

As is common practice with almost all professional websites this site uses cookies, which are tiny files that are downloaded to your computer, to improve your experience. This page describes what information they gather, how we use it and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored however this may downgrade or ‘break’ certain elements of the sites functionality.

How We Use Cookies

We use cookies for a variety of reasons detailed below. Unfortunately in most cases there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to this site. It is recommended that you leave on all cookies if you are not sure whether you need them or not in case they are used to provide a service that you use.

Disabling Cookies

You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of the this site. Therefore it is recommended that you do not disable cookies.

The Cookies We Set

When you submit data to through a form such as those found on contact pages or comment forms cookies may be set to remember your user details for future correspondence.

In order to provide you with a great experience on this site we provide the functionality to set your preferences for how this site runs when you use it. In order to remember your preferences we need to set cookies so that this information can be called whenever you interact with a page is affected by your preferences.

Third Party Cookies

In some special cases we also use cookies provided by trusted third parties. The following section details which third party cookies you might encounter through this site.

This site uses Google Analytics which is one of the most widespread and trusted analytics solution on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content.

For more information on Google Analytics cookies, see the official Google Analytics page.

More Information

Hopefully that has clarified things for you and as was previously mentioned if there is something that you aren’t sure whether you need or not it’s usually safer to leave cookies enabled in case it does interact with one of the features you use on our site. However if you are still looking for more information then you can contact us through one of our preferred contact methods.

How will Sunrise Financial Planning Limited use the Personal Data it collects about me?

Sunrise Financial Planning Limited will process (collect, store and use) the Personal Data you provide in a manner compatible with the EU’s General Data Protection Regulation (GDPR). We will endeavour to keep your information accurate and up to date, and not keep it for longer than is necessary.

Special Categories of Personal Data

If we collect any special categories of Personal Data (e.g. health, religious beliefs, racial, ethnic origin – financial information is not classified as special categories of Personal Aata) – we will ensure the below

    • we will obtain your explicit consent

Who are we sharing your Personal Data with

We may pass your Personal Data on to third-party service providers contracted to Sunrise Financial Planning Limited in the course of dealing with you. Any third parties that we may share your data with are obliged to keep your details securely, and to use them only to fulfill the service they provide on your behalf. When they no longer need your data to fulfil this service, they will dispose of the details in line with Sunrise Financial Planning Limited procedures.

If we wish to pass your sensitive Personal Data onto a third party we will only do so once we have obtained your explicit consent, unless we are legally required to do otherwise.
The third parties that we pass your Personal Data to are:

Service Providers: We may need to share your personal information with our service providers where necessary to provide our services to you. If there has been a breach of our Terms of Use, we may also share personal information with our legal advisors. All of our service providers will be obliged to keep your personal information safer and secure.
Consent: We have issued all our third party processors with a Data Processor checklist asking them GDPR specific questions

If we transfer Personal Data to a third party or outside the EU we as the data controller will ensure the recipient (processor or another controller) has provided the appropriate safeguards and on condition that enforceable data subject rights and effective legal remedies for you the data subject are available.

Data Subjects Rights:

Sunrise Financial Planning Limited facilitate you, our clients, rights in line with our data protection policy and the subject access request procedure. This is available on request.

Your Right as a Data Subject

At any point while we are in possession of or processing your Personal Data, you, the data subject, have the following rights:

    • Right of access – you have the right to request a copy of the information that we hold about you.
    • Right of rectification – you have a right to correct data that we hold about you that is inaccurate or incomplete.
    • Right to be forgotten – in certain circumstances you can ask for the data we hold about you to be erased from our records.
    • Right to restriction of processing – where certain conditions apply to have a right to restrict the processing.
    • Right of portability – you have the right to have the data we hold about you transferred to another organisation.
    • Right to object – you have the right to object to certain types of processing such as direct marketing.
    • Right to object to automated processing, including profiling
    • Right to judicial review: in the event that we refuse your request under rights of access, we will provide you with a reason as to why.

All of the above requests will be forwarded on should there be a third party involved as we have indicated in the processing of your Personal Data.

We will accede to any such valid request within 30 calendars days of the receipt of the request in writing.

Additional information we are providing you with to ensure we are transparent and fair with our processing

Retention of your Personal Data

Data will not be held for longer than is necessary for the purpose(s) for which they were obtained. Sunrise Financial Planning Limited will process Personal Data in accordance with our retention schedule. This retention schedule has been governed by our regulatory body and our internal governance.


In the event that you wish to make a complaint about how your Personal Data is being processed by Sunrise Financial Planning Limited or how your complaint has been handled, you have the right to lodge a complaint directly with the supervisory authority and Organisation Name’s data protection representatives Data Protection Officer.

Failure to provide further information

If we are collecting your data for a contract x and you cannot provide this data the consequences of this could mean the contract cannot be completed or details are incorrect.

Profiling – Automatic Decision Making

As Financial Advisers we may use profiling in our business under the following categories:

a) Risk profiling
b) Profiling for marketing purposes
c) Establishing affordability and providing quotations for our financial services

a) Risk Profiling
To establish a customer’s attitude to investment risk (relates to pensions and investments) advisors have automated calculators which calculate the customers attitude to various levels of risk having answered a series of questions.

b) Profiling for marketing purposes
When we seek to contact you about other services we may run automated queries on our computerised data base to establish the suitability of proposed products or services to your needs.

c) Establishing affordability and providing quotations for financial services products.

Additional Processing

If we intend to further process your Personal Data for a purpose other than for which the data was collected, we will provide this information prior to processing this data.

Contact Us

Your privacy is important to us. If you have any comments or questions regarding this statement, contact us on 061-412399 or by email at

Privacy Policy Statement Changes

Sunrise Financial Planning Limited may change our Privacy Policy from time to time. When such a change is made, we will post a revised version online. Changes will be effective from the point at which they are posted. It is your responsibility to review this Privacy Policy periodically so you’re aware of any changes. By using our services you agree to this Privacy Policy.

This privacy policy was last reviewed in May 2018.