Celebrating 48 years in business in 2023

Sunrise Financial Planning Ltd.is an indigenous Irish family run business, providing professional Financial Planning Solutions to individuals, professionals and small business owners within the Munster region.

Sunrise Insurance Brokers (as it was known then) was established by Paddy Ryan in Limerick City in 1975 in 22 Thomas Street, in what was mainly a residential area at the time. Paddy started off with only a briefcase and a typewriter! The original typewriter still remains in the office today.

As the business expanded, Paddy moved to a prominent building located in O’Connell Street in Limerick in 1985 where we were based for over 37 years.  In 2022 we relocated to more modern offices located in Steamboat Quay on the Dock Road in Limerick.  We look forward to welcoming you there.

As a family run business we have a strong commitment to maintaining our trusted reputation, as well as building a long lasting relationship with you. With our heritage deeply embedded in Limerick for over 48 years, you can be assured of our commitment to your financial future every step of the way.

We are delighted to have received the acclaimed Business All-Star Accreditation Award in 2020 giving us recognition as being one of the best in our class of business.  This award acknowledges the effort and focus we place on customer centricity.  Our business has evolved over the years but our approach has remained the same with the emphasis on our clients and developing a trusting and long-lasting relationship with them.

Where We Began & Milestones

Paddy started his career as Garda in Dublin in the 50’s – keeping law and order!

Sports mad Paddy showing his competitive spirit – rowing and rugby!

Paddy in his full uniform – with the Northern Rhodesian Police Force up until the late 60’s

Sunrise Insurance Brokers started from Thomas Street, Limerick in 1975.

How technology has moved on since the 70’s! – Typewriter, Dictaphone and Life rates book

Just a sample of Paddy’s many achievements and awards down through the years.


In 1985 Sunrise Insurance Brokers relocated to 34 O’Connell Street, Limerick where it was based for many years.

Taking the Insurance world by storm – Paddy and Gráinne’s first Insurance event together. LIA annual convention October 1999.

Family photo - 2007

Sunrise sweeps Awards ! Grainne wins the Young Sales Person of the year and Deirdre finalist Customer Service category – great day! 2009.

“Unaccustomed as I am to public speaking …… “ Never short of a few words! Paddy at Deirdre’s wedding in 2009.

Great colleagues and lifelong friends. Teddy Black and Paddy Ryan 2015

Name change to Sunrise Financial Planning – reflecting our services more accurately 2017

Proud day, another string to her bow – Gráinne graduates in UCD 2019. She completes her Graduate diploma in Financial Planning along with obtaining the prestigious CERTIFIED FINANCIAL PLANNER ™ designate

Sunrise proudly celebrates 45 years in business 2020 along with Fiona’s 20th work anniversary! Great day had by all

Sunrise is awarded the prestigious All Star Business Accreditation Award 2020

2022 - Current offices at Unit 9, Steamboat Quay, Dock Road, Limerick

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Tribute to our late Founder Paddy Ryan

Paddy was born in Toomevara and was a very proud Tipp man. He started Sunrise Insurance Brokers in 1975 in Thomas Street, having returned from 11 years service with the Northern Rhodesian Police force. He was very proud of his time in Africa and regularly regaled us with his tales. It was here he first picked up a rugby ball and found a natural outlet for his size and strength!

Returning to Ireland he ran the famous Zambezi Bar in Nenagh for a few years, before making the leap into the insurance business! Paddy’s innate charm and charisma made him a natural salesperson. Not knowing any better and as always, ignoring all conventions, he went door-to-door in many neighbourhoods and towns where no broker had gone before and developed lifelong relationships. He started out with just typewriter, a briefcase and a positive attitude, travelling all over Munster and as far as Castletownbere in Cork.

Over the years in business, Paddy faced many challenges within the industry and saw huge changes from crippling interest rates in the 1970s to historically low ones in the last few years and many market crashes. His resilience and determination meant he not only survived a number of recessions but it also enabled him to expand the business. He adapted to the times and was receptive to new ideas and innovation. His enthusiasm for life was infectious and a huge component in his success. It is a true testament to him that he forged such close bonds and friendships with such a wide group of people.

It was during the 1980s that he met Teddy Black in Castletownbere and the two of them forged a lifelong friendship and worked together until the end. They were instrumental in securing competitive rates for Fishermen for Life Cover, at a time when Life Companies were not offering them.

Paddy built a strong team around him with Fiona, Deirdre and Gráinne in the office, and Teddy in Cork. He was extremely proud when we celebrated 40 years in business in 2015 – a great milestone for us all. His poetry and quotes are greatly missed and the formal sense of occasion he brought to our Sunrise events.

He qualified for the prestigious MDRT (Million Dollar Round Table) back in the 1980’s and regularly attended their annual conference over the years. It was truly ground-breaking at the time and he would return fully motivated and full of lots of new ideas. He proudly qualified for Top of the Table many years and again made lifelong friends through the MDRT both in Ireland and in the USA.

Paddy was very passionate about life and rugby! He was a proud True Blue supporting Garryowen Football Club in Limerick City. Being a former Past President of Garryowen FC he was a popular speaker at the pre-match lunches and other functions that they held. Paddy is fondly remembered as bringing great prominence to the club through his presidency, and his inclusive style was widely appreciated both in and outside the club. His involvement across a large number of the club’s fundraising activities is widely acknowledged.

Paddy’s success can be attributed to his love of people and his emotional intelligence. He was fortunate to be a natural people’s person and from the moment he walked into a room he had your full attention. Paddy lived a full life and his exuberance and enthusiasm for life and its opportunities never waned and he remained a constant source of inspiration to those around him. He had a real thirst for knowledge and loved to listen to motivational tapes and could often be heard loudly reciting Winston Churchill and Shakespeare!  We will finish our tribute with a quote that epitomises Paddy and the life he lived.

“Success is not final, failure is not fatal, it is the courage to continue that counts,” Winston Churchill


 In memory of Paddy Ryan – 20th November 1934 to 30th December 2016.

In celebration of a life well lived and loved.